Link building is one of the most important parts of your SEO strategy. Link building is an art that requires time, patience and money and when done correctly it can be very rewarding to your overall SEO success.
Authority and Relevance Drive the Web
Our link building strategy comprises of various methods and techniques:
- Get your customers to link to you
- Building a company blog; make it a valuable, informative, and entertaining resource
- Create content that inspires viral sharing and natural linking
- Be newsworthy
- An aside on buying links
“Natural” Editorial Links
Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.
Manual “Outreach” Link Building
The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. The SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest. Examples include filling out forms for submissions to a website award program or convincing a professor that your resource is worthy of inclusion on the public syllabus.
Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in the aggregate, still have an impact for some sites. In general, search engines continue to devalue most of these types of links, and have been known to penalize sites that pursue these links aggressively. Today, these types of links are often considered spammy and should be pursued with caution.