PAY PER CLICK
PPC is a vital component to your marketing campaigns. It increases your online presence instantly.
What is PPC (pay-per-click) marketing?
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads).
Here at Ndamee agency we understand the importance of managing your campaign and managing it well. Most of our clients have a limited budget and that’s why we pride ourselves on giving our clients a great ROI and 24/7 campaign management. Choosing the right agency to manage your pay per click campaign, and getting ROI on your campaign is important.
The Paid search landscape is always changing, thus leading landscape, technology and platforms to consistently evolve.
Why use PPC?
Attract more customers through your website, and increase sales, or make the phone ring.
Reach the right people at the right time. The minute your keyword is searched your business pops up with a solution to that keyword.
Advertise locally or globally.
Take the guesswork out of advertising, get weekly data of how well your ad is performing.
Stay in control of your budget, with PPC you can set your budget and add to the budget whenever it suits you.
We manage your campaign by:
- Adding PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
- Adding Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
- Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
- Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
- Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.