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Social Media Marketing

Can Social Media Marketing really help my Business?

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Using Social Media Marketing correctly to boost your business. Identify the social media platforms to engage with your target audience.

Given that there are more than 2 BILLION active social media users in today’s modern society and that number is growing at a rate of 25% each year, it becomes clear why social media is a primary source for growing your business through connecting efficiently and effectively with your target customers.

Here are a couple of tips and tricks to bring the concept from the page, to the business and ultimately turn the strategy into profits for the business.

Ways to plan your Social Media Marketing Approach

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Identify the Social media Platforms your target audience is using most frequently and set SMART goals for your social media outcomes.

S– Specific

M – Measurable

A – Attainable

R – Realistic

T – Time bound

Create a content plan for your social media pages that will outline what type of content your business aims to put out. As a business owner, it is important that you ensure that all of the above efforts will remain in line to achieve ROI objectives.

Ways to Find your target audience on Social Media:

Define your ideal customer

This process is carried out through first defining your product from your customers perspective. Describing your ideal customer will help clarify who you as a business and who you aim to sell to. This provides a good frame work for a business owner to find their ideal customer.

Monitor the most common Keywords used by your audience

This will help you as a business owner associate yourself with terms that will be more effectively attract your target audience and/or increase your visibility on the social media platforms they use most. Keywords form the foundation of your content aimed at your target audience to answer what they look for most, which in turn aids in boosting your visibility to your target audience through Social Media.

Add Social Media links to your emails

This is a very effective way to connect with your audience given that most people are constantly using email and this is also a method that will assist in your findings and connecting with your consumers online.

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social sharing

Social Media Management Tools

The benefit of using social media management tools is that it allows for more effective management of platforms, as well as provide in depth information to assist your business in identifying problems, trends and where target audience users are most active.


Schedule a booster for your marketing tactics. Set schedules to update social media up. Having a power scheduler like Buffer’s Power Extension can be very convenient for your digital marketing strategies. It helps set noteworthy updates for your social media platforms; this allows you to “test the waters” for different headline options and visuals. As long as your dashboard has an analytical build-in, your well-liked posts are “re-buffered” giving your audience the pleasure of viewing your content again. Buffer has a vast amount of browser extensions and Pablo that provides you with captivating pictures for your social media marketing updates


Good content strategies. Obtaining a good marketing department is a good idea; however it’s crucial that your marketing strategies resonates with what your business represents. Hubspot gives you the opportunity to get involved with your sales. After gathering all your contacts under one digital marketing roof, you’ll be able to determine how much each website viewer is worth.


Hootsuite enables you to keep an eye on various media streams at once like Twitter, Facebook and Foursquare. A tool like this allows you to add more than one member to your entire different social media platform. We all know that social media listening is their best way to connect with your clients!

 Sprout Social:

Sprout Social has many features and one of them is a well-organized dashboard where single users don’t need The Tasks area; this is more for the businesses that use many social media networks. Analytics is usually the first thing you see when logging on to a dashboard.  This attribute is important because it gives you near genuine-time snapshots, thus giving you a better understanding of your audience.


Yes, it’s easier and faster to seek influencers and with BuzzSuma you can find influencers with any filter. You will be alerted every time someone links to the site. BuzzSumo helps you create captivating content by assisting with an understanding of what works.

We conclude by saying that yes, social media marketing can definitely help your business!

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