TODAY ON MARKETERS GUIDE WE LOOK AT THE DIFFERENT CAREERS created since the internet was introduced to the world. WE BREAKDOWN THE JOB DESCRIPTION AND THE ROLES & RESPONSIBILITIES OF EACH PROFESSION.

 

 

Digital Marketing

Job description

Digital marketing personnel are responsible for developing and overseeing online marketing strategies for businesses ranging from small startups to large corporations. They are in charge of overseeing projects and ensuring that digital marketing campaigns run smoothly from start to finish.

To a greater or lesser extent, they may need a fair knowledge of SEO, analytics, advertising, business practices, social media, email marketing, web development and copywriting.

Roles and Responsibilities

  • Plan and execute multiplatform digital marketing campaigns.
  • Own our brand messaging strategy and standards.
  • Oversee email marketing and lead nurturing efforts.
  • Plan and run conversion testing and other experiments.
  • Own the use of digital technology platforms.
  • Be the point of contact for related vendors and agencies, as needed.
  • Coordinate with content marketing on the scope and direction of content creation.
  • Develop and execute an ongoing content promotion strategy.
  • Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
  • Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
  • Create landing pages and other conversion opportunities.
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.
  • Act as the owner of our website performance, with a focus on optimising for search and user experience.

 

Content Marketing

Job description

Content marketers  spearhead the development and implementation of the content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.

Roles and Responsibilities

  • Writing, editing and proofreading content.
  • Managing a content team consisting of writers, graphic designers, videographers, etc.
  • Formulating a cross-platform content strategy.
  • Brainstorm with team members to develop new ideas.
  • Build a following on social media.
  • Provide editorial, creative and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Manage content across all platforms, including email and social media.

 

 

Social Media

Job description

Social Media specialist help to increase brand exposure through social media platforms. They work alongside a specialised team to reach a brand’s goals. From creating monthly editorial calendars, to using marketing strategies to deliver a brand’s message in creative ways, they are the link between brands and their social media followers.

Roles and Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

 

Search Engine Optimisation

Job description

Search Engine Specialists (SEO/SEM) are responsible for planning, implementing and managing company’s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Roles and Responsibilities

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimise copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimisation
  • Research and implement search engine optimisation recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 

Data Analysis

Job description

Marketing researchers/analysts are responsible for analysing statistics and looking for ways that the company can improve its online marketing efforts. These efforts include things like email marketing campaigns, social media campaigns, PPC campaigns, and online branding efforts.

Roles and Responsibilities

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyse data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

 

 

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