Today on Marketers Guide we look at the best social media management tools in 2020. Hootsuite vs Buffer. We compare features, pricing and the free plans.


buffer logo


Founded – 2010

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. We have a suite of products for publishing, engagement, analytics, and team collaboration (Publish, Reply, and Analyse). Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!



Analytics  ✔︎

Automated Publishing ✔︎

Contact Management ✗

Content Management ✔︎

Conversion Tracking ✗

Customer Targeting ✗

Keyword Filtering ✗

Multi-Account Management ✔︎

Post Scheduling ✔︎



  • Pro Plan – $15* per month
  • Small Business Plan – $99* per month
  • Medium Business Plan – $199* per month
  • Large Business Plan – $399* per month
  • 14 day free trial


Free plan

  • 3 social accounts
  • 10 scheduled posts
  • 1 user


hootsuite logo


Founded 2008

Hootsuite is the most widely used social media management platform, loved by over 18 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organisations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. From social advertising to employee advocacy, Hootsuite is your all-in-one solution for driving business results.



Analytics ✔︎

Automated Publishing ✔︎

Contact Management ✔︎

Content Management ✔︎

Conversion Tracking ✔︎

Customer Targeting ✔︎

Keyword Filtering ✔︎

Multi-Account Management ✔︎

Post Scheduling ✔︎



  • Professional – $29* per month
  • Team – $129*per month
  • Business – $599* per month
  • Enterprise – contact for pricing


Free Plan

  • 3 social profile limit
  • 30 scheduled pricing
  • 1 user
  • 30 day free trial


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